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Now more than ever, consumers care about spending their money right. As many as 77% of US customers prefer to purchase products from brands that benefit society. Yet it is not only your average millennial consumer that wants to see what your company stands for. In fact, 73% of investors…
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Intro: Exhibitions are a powerful marketing tool that enables companies to showcase their products and new ideas and receive recognition for their brand in the industry. The fact that an exhibition is held face to face brings an added value that is unmatchable to advertising a product online. There is a greater…
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Intro: Exhibitions are a powerful marketing tool that enables companies to showcase their products and new ideas and receive recognition for their brand in the industry. The fact that an exhibition is held face to face brings an added value that is unmatchable to advertising a product online. There is…
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A few days ago, I read the newspaper and suddenly noticed an interesting article. According to the article, an increasing amount of people in Israel are replacing their cash with a virtual mobile wallet. More than 6 million transactions, in a total amount of 600 million NIS, were paid in…
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Since China’s 2015 national strategic plan to further develop their manufacturing sector (otherwise known as Made in China 2025), China aims to produce high-tech products and services like AI, robotics, green energy, and green vehicles. Specifically, China’s ambitious plan to revolutionize its automobile industry involves excluding conventional cars from service…
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A new type of social buying is transforming China. Community Group-Buying (CGB) is becoming a popular way of purchasing goods in online markets since the pandemic has made it a preferred purchase habit for many residents in China. As a result, the Consumers battleground that affects the retail industry can…
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Intro: The Chinese market is understandably one of the most sought-after markets globally. More and more western companies see the immense potential within the Chinese market and wish to become a part of its worldwide success. However, with the competition within the Chinese market soaring high, there is a vital…
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If you wonder how to increase your business sales, you must understand how KOL culture has revolutionized Chinese marketing. Co-Written by Mr. Tomer Attias and the Xinergy Global team. Case of study early this year, some western brands such as h&m, Zara, and Nike refused to use cotton made in…
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Why Exhibitions Exhibitions and conferences are powerful marketing tools that allow companies to showcase their products, new ideas, connect to new partners and receive recognition for their brand in the industry. In addition, the fact that an exhibition is held face to face brings an added value that is unmatchable…
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