Svetlana Konovich

Recent posts:

Chinese Livestreaming – When Influencers Become Top Sellers

August 10, 2020

Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to interact directly with the product’s owner or representative.

What is GuoChao and why you should learn about it

July 30, 2020

GuoChao is a well know marketing tactic in China that capitalizes on nationalism and Chinese culture. Read more to find out how companies implement this marketing strategy in the Chinese market.n order to better succeed in the Chinese market, a full understanding of the GuoChao trend is required.