Svetlana Konovich

Recent posts:

Chinese Livestreaming – When Influencers Become Top Sellers

August 10, 2020

Written by Niv Schwartz & Svetlana Konovich Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to…
Read More

What is GuoChao and why you should learn about it

July 30, 2020

Written by Niv Schwartz and Svetlana Konovich GuoChao (国潮) is a trend using Chinese culture for marketing purposes by modern brand to attract consumers. In order to better succeed in the Chinese market, a full understanding of the GuoChao trend is required. This will help grasp modern Chinese consumerism and…
Read More