Chinese Livestreaming – When Influencers Become Top Sellers

Chinese Livestreaming – When Influencers Become Top Sellers

Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to interact directly with the product's owner or representative.

Svetlana Konovich August 10, 2020


What is GuoChao and why you should learn about it

GuoChao is a well know marketing tactic in China that capitalizes on nationalism and Chinese culture. Read more to find out how companies implement this marketing strategy in the Chinese market.n order to better succeed in the Chinese market, a full understanding of the GuoChao trend is required.

Chinese business meeting

China Parliament Annual Meeting Analysis

Discover the best excerpts from the 2020 China Government Work Report. This highly important meeting each year outlines the goals and wishes of the government and is broken down into actionable steps for the benefit for the citizens of.The third session of the 13th National People’s Congress (NPC) opened at the Great Hall of the People in Beijing on May 22, 2020.