Today, Chinese women make up many of the world’s billionaires. However, it was not always like this, women in China traversed a harsh path to achieve what they have at present. This article seeks to explain the history of women in China and highlight where they are today.
‘Xiachen’(下沉) means to sink or submerge. Over the past few years, it has become a popular term in business, meaning 'sinking marketing'. This means that marketing efforts are adapting to 'sink', move down into lower tier markets, and lower tier cities which in the average salaries are relatively lower.
Chinese Business News
Discover the best excerpts from the 2020 China Government Work Report. This highly important meeting each year outlines the goals and wishes of the government and is broken down into actionable steps for the benefit for the citizens of.The third session of the 13th National People’s Congress (NPC) opened at the Great Hall of the People in Beijing on May 22, 2020.
Chinese Business Insights
Following environmental roundtable discussions during several G7 summits, the participating countries have agreed to minimize greenhouse gas emission by all costs, and encourage technological innovation through performance-based incentives. China, while not a G7 member, also has an obligation to invest in low carbon economic growth, including partnerships and collaborations with G7 nations on environmental projects.
Co-Written with Karin Marton Everyone talks about adapting your product to the local culture, especially in China. However, how about the exact opposite – having your product changing the whole culture and consumer behavior? Let us check this idea through a simple case study – coffee drinking in China, including Starbucks’ phenomenal success. You may