Case Studies

product development

Protein Alternative Product Launch – Go To Market Strategy

November 5, 2021

Selecting the right market for the product As a test case, we will focus on the food industry, with the new product we want to market being yogurt. The ideal arenas or ‘playground’ for the new yogurt to be marketed is the institutional market. Our approach to the institutional market will focus on…
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linkedin in china

The True Story Behind The LinkedIn China Shutdown – Case Study

November 1, 2021

How every business can learn from the LinkedIn China Shutdown and how to leverage this knowledge growth in the Chinese market Key takeaways from this article will be: What are the mistakes done by Microsoft while promoting Linkedin in China What Linkedin could have done better to grow in the…
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