Chinese work ethic prioritizes hard work and diligence, and it has become an integral part of China’s worldwide success. Work culture in China has many unique aspects that differentiate it from other work cultures around the world. For example, while taking a nap during office hours would be frowned upon in Western companies, in China
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Overview of Business Culture in China For much of the world, business culture in China remains widely misunderstood, unstudied, or completely mysterious. Like any other country, China has its distinct expectations, customs, and etiquette for how business should be conducted. Chinese corporations are very proud of their traditions and therefore take them very seriously. Adherence
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‘Xiachen’(下沉) means to sink or submerge. Over the past few years, it has become a popular term in business, meaning ‘sinking marketing’. This means that marketing efforts are adapting to ‘sink’, move down into lower tier markets, and lower tier cities which in the average salaries are relatively lower.
Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly of traditional media and their marketing potential is exceptional, seeing as they have thousands of followers who awaits their every social media’s post.
Latest live streaming E-commerce trend (电商直播) consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to interact directly with the product’s owner or representative.
