Why Exhibitions? Exhibitions and conferences are powerful marketing tools that allow companies to showcase their products, new ideas, connect to new partners, and receive recognition for their brand in the industry. In addition, the fact that an exhibition is held face to face brings an added value that is unmatchable…
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Exhibitions are a powerful marketing tool that enables companies to showcase their products, services, new ideas, and receive recognition for their brand in the industry. The fact that an exhibition is held face-to-face brings an added value that is unmatchable to online advertising. There is a greater chance of creating…
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Before the Covid-19 crisis, the automotive industry underwent changes that one can only describe as ‘game-changing.’ Technological developments (such as connected, autonomous, and electrified vehicles), new customer habits, and new digital trends are all defying the norm of the once traditional automotive industry. Therefore, automotive businesses that wish to stay…
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