Global Marketing Strategy

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Global Marketing Strategy

October 10, 2021 Niv Schwartz

Global marketing strategy is an important component of a larger plan. It helps your business develop into new markets around the globe. For today’s modern businesses, global marketing is essential. Globalization has influenced the flow of consumer products. It can dictate how firms operate and communicate with stakeholders and staff. …
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Global Marketplace

Exploring the Global Marketplace : Pros and Cons

August 9, 2021

The global marketplace may seem like an immensely complicated entity, but it isn’t! While operating in the global marketplace is vastly different from the local, it can open up opportunities that wouldn’t otherwise exist. Despite its many risks, the rewards more than make up for it. Unfortunately, many companies fail…
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benefits of globalization

Overcoming the Challenges and Reaping the Benefits of Globalization

August 2, 2021

Globalization has been at the heart of the biggest changes in modern life we have seen in the last few decades. However, the benefits of globalization are not without cost. As we enjoy new ways to do business and more, it can be easy to just see the positives. But…
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Why Companies Expand Globally

8 Reasons Why Companies Expand Globally

July 30, 2021

Expanding globally became almost a natural process for many companies who wish to take their business to the next level. The ‘global expansion goal’ was once accepted only to be achievable for big companies; now, the international market is open for small businesses as well. It is an attainable, more…
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international expansion strategy

International Expansion Strategy: How to Expand Your Business Globally

July 4, 2021

In this era of globalization, expanding one’s business in the global field has become an obvious decision for those who wish to progress and move forward. International expansion is a significant opportunity for many companies and entrepreneurs. It is a sign of success and growth, and it makes for a…
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Global Business of EU

20 European Companies That are Expanding in the Global Market

July 15, 2021

      20 European companies that are expanding in the global market At Xinergy Global, we undertake that risky task for your company, as we operate in markets worldwide every day with boots on the ground. Xinergy does the research and exploratory work for the market your company wants to run in…
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usa companies going global

U.S. Companies Going Global

June 17, 2021

It may be daunting to enter a foreign market after only doing business in the United States. Lack of knowledge and possible instability in markets abroad can make expansion seem like an impossible task with too much risk to undertake. Also, because of Covid-19, markets and businesses struggled to stay…
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Ultimate Guide to Investing in India

May 13, 2021

We are not guided by-elections. We are guided by the potential of India. We are not waiting for any election results to invest in India. We are investing in India for its economic story.” These were the words of former PepsiCo C.E.O. Indra Nooyi when she announced an investment of…
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international team management

How to Manage Your International Team

April 5, 2021

More and more companies recognize the clear advantages of having an international team, as it gained an increase in popularity in the age of remote work. A global team consists of people from different parts of the world as well as different cultures and time zones that connect and work…
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Ukraine: An Emerging Investment Opportunity

March 24, 2021

As the Covid 19 pandemic wreaks havoc across the world’s stock markets. Big and medium-sized entrepreneurs are eyeing investment opportunities in the former Communist Bloc. Following the demise of the USSR, Ukraine proclaimed its independence on July 16, 1990. Ukraine’s relations with the West have been warming [1] up since the…
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Foreign Investment in Kenya – Why, Where, and How to Invest in Kenya

March 24, 2021

Foreign Investment in Kenya Kenya has a mixed economy structure with private rights, central economic planning, and state controls. A stable environment, a strong market, and rich resources have power-driven its current development. The Covid-19 has upset the financial outlooks. Yet, the nation remained stable. The people and the Government…
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How to Conduct Business in India

March 23, 2021

As the world’s fifth-largest economy by gross domestic products (GDP), India is becoming one of the most attractive business destinations. With the annual average GDP growth standing at 7.5% and projected to remain at the same level for the next ten years, many global entrepreneurs are looking at the country…
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Xinergy Global to start providing services in Eastern European markets

December 21, 2020

As part of our global expansion, we are happy to inform you that on November 10, 2020, the consulting company Xinergy Global has agreed to sign Memorandum of Understanding with VINT Consult, a consulting firm based in Minsk, Belarus.  In the past six months, both sides were engaged in serious…
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aviation industry

The Development Status and Trends of China’s Civil Aviation

August 26, 2021

General Overview of China’s Civil Aviation China’s civil aviation industry is composed of the General Administration of Civil Aviation of China(CCAC), the China Air Transport Association(CATA), state-owned aviation companies, and private aviation companies. At the end of 2020, there were 64 shipping airlines in China, increasing 2 net over the…
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Video Conferencing in China- A Complete Guide

April 28, 2021

China is one of the ten most censored countries globally, banning many Western apps with strict precision. The Great Firewall of China allows the Chinese government to limit access to foreign information sources and block unfamiliar internet tools and mobile apps. So, when it comes to video conferencing in China, you…
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work culture in China

Work Culture in China: The 996 Working Hour System

February 4, 2021

Chinese work ethic prioritizes hard work and diligence, and it has become an integral part of China’s worldwide success. Work culture in China has many unique aspects that differentiate it from other work cultures around the world. For example, while taking a nap during office hours would be frowned upon…
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Your Ultimate Guide For Business Culture in China

September 21, 2020

Overview of Business Culture in China For much of the world, business culture in China remains widely misunderstood, unstudied, or completely mysterious. Like any other country, China has its distinct expectations, customs, and etiquette for how business should be conducted. Chinese corporations are very proud of their traditions and therefore…
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Xiachen – A New Market You Did Not Know

August 25, 2020

Written by Niv Schwartz & Svetlana Konovich ‘Xiachen’(下沉) means to sink or submerge. Over the past few years, it has become a popular term in business, meaning ‘sinking marketing’. This means that marketing efforts are adapting to ‘sink’, move down into lower tier markets, and lower tier cities which in…
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“Wanghong” Celebrities Takeover Your Marketing Campaign

August 17, 2020

Written by Niv Schwartz & Rona Yakir Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly…
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Chinese Livestreaming – When Influencers Become Top Sellers

August 10, 2020

Written by Niv Schwartz & Svetlana Konovich Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to…
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What is GuoChao and why you should learn about it

July 30, 2020

Written by Niv Schwartz and Svetlana Konovich GuoChao (国潮) is a trend using Chinese culture for marketing purposes by modern brand to attract consumers. In order to better succeed in the Chinese market, a full understanding of the GuoChao trend is required. This will help grasp modern Chinese consumerism and…
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Women in China

July 5, 2020

Throughout Chinese history, the role and status of women in China have faced difficulties. During the Imperial age in China, women held a specific certain role in society. Women faced gender segregation and were held in the domestic space. The inequality was felt by women in many aspects of society,…
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Chinese business meeting

China Parliament Annual Meeting Analysis

May 22, 2020

Written by: Niv Schwartz and Jonathan Levit The third session of the 13th National People’s Congress (NPC) opened at the Great Hall of the People in Beijing on May 22, 2020. The Premier of the NPC acknowledged that China’s economy faces “difficult factors” and “uncertainties” due to the novel coronavirus,…
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Entering The Chinese Market: Strategy and Opportunities

June 1, 2021

Why Expand to China? Years after China’s economic reforms, China had developed at an incredible speed and became the second-largest economy in the world. Since experiencing one of the world’s biggest booms, China’s GDP has risen tenfold and is now widely seen as an engine of the world and regional…
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Xinergy Global in the Face of the ‘New Normal’

May 3, 2021

The business world as we know it has changed drastically since the start of the Covid-19 pandemic, and is likely to maintain these changes for years to come. This global crisis has created various difficulties in matters that were once taken for granted, matters that are all essential for ensuring…
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doing business in China

How to Set Up a Company in China?

March 22, 2021

Since China is becoming a global economic power and a hub for investors and start-ups, following the 70s economic reform, China has been gaining exceptional growth in its businesses. The fast-growing middle class and huge consumer market are a few of many reasons to do business in China. However, there…
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The Secret for Doing Business in China

March 22, 2021

While China is a popular destination for business ventures, and rightly so, penetrating the Chinese market is a complex operation. The core elements to pursue to succeed in China are not just bound to marketing or managing distributions. It is not enough to establish a brand or to open your…
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Advantages Of Doing Business In China

February 24, 2021

China has been a leading destination for businesses and entrepreneurs to expand and grow within their field. Exporting goods and services in China has given massive returns to many investors worldwide. Many international companies have used the advantages of doing business in China since it opened to the world. Since…
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minimum wages in China

Guide to Minimum Wages in China in 2021

January 8, 2021

Does China have a minimum wage? The short answer is yes. But different regions of China have a different standard of living; therefore, the universal minimum wage in China does not exist. Instead, the local officials are responsible for setting the minimum wages for each province, region, or municipality according…
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export to china

How to Export to China: Ultimate Guide

December 15, 2020

With almost 1.4 billion people, China is the world’s largest consumer market. The Asian giant has the largest economy globally by Purchasing Power Parity and the second-largest economy by nominal GDP. Chinese consumer expenditure is expected to triple to over $6 trillion a year by 2022. So, what else do…
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Online Payments

Paypal and Other Digital Payment Methods in China

November 4, 2020

In the modern era, more business and personal transactions are being conducted over the internet than ever before. Large corporations and small businesses rely on electronic payments, or e-payments, to receive funds from clients and customers and pay employees and contractors for their services. Countries with large economies have quickly…
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greenhouse gas market in china

China’s Battle – A Unique Solution For Global Warming

September 14, 2020

Following environmental roundtable discussions during several G7 summits, the participating countries have agreed to minimize greenhouse gas emission by all costs, and encourage technological innovation through performance-based incentives.  China, while not a G7 member, also has an obligation to invest in low carbon economic growth, including partnerships and collaborations with…
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How your product may adapt a whole culture – From Tea to Coffee Culture

September 7, 2020

Co-Written with Karin Marton Everyone talks about adapting your product to the local culture, especially in China. However, how about the exact opposite – having your product changing the whole culture and consumer behavior? Let us check this idea through a simple case study – coffee drinking in China, including…
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Localization in China

Choose The Right Chinese Name For Your Brand

September 2, 2020

Numerous western companies disregard the importance of choosing their equivalent Chinese brand name. A quality name that matches your brand, Chinese business culture, and uses the Chinese language unique features, both in writing and verbal – was proven to be more effective and important than many other business decisions when…
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