Product Localization



One of the most significant challenges facing businesses looking to expand into the global market is adapting to the unique business culture in different parts of the world (Localization). Corporations looking to enter the international market must adjust their business model and branding to the global consumer. In addition to having a physical product stocked with local vendors, companies must face the hurdle of reorienting their brand identity to a new customer type.

Without an in-depth understanding or existing experience in the global consumer behaviors, many companies fail to achieve the brand loyalty necessary to keep their operation profitable in the global market.

How we can help

Xinergy’s product localization plan is essential to companies looking to transition their brand into a foreign market successfully. Xinergy Global offers a comprehensive product localization plan covering corporate registration of a company’s intellectual property, choosing the right brand name blog, choosing a brand name, creating relationships with vendors or consumers, and more. Xinergy’s methodology is based on experience and in-depth research into the market so that the products or services being offered are tailored as best as possible to the local consumers. In a global market, conforming to their unique cultural norms and expectations is an integral component of successful product localization.