Tag: Asia

Chinese Livestreaming – When Influencers Become Top Sellers

Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to interact directly with the product’s owner or representative.