Tag: Business in China

“Wanghong” Celebrities Takeover Your Marketing Campaign

August 17, 2020

Written by Niv Schwartz & Rona Yakir Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly…
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What is GuoChao and why you should learn about it

July 30, 2020

Written by Niv Schwartz and Svetlana Konovich GuoChao (国潮) is a trend using Chinese culture for marketing purposes by modern brand to attract consumers. In order to better succeed in the Chinese market, a full understanding of the GuoChao trend is required. This will help grasp modern Chinese consumerism and…
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Chinese business meeting

China Parliament Annual Meeting Analysis

May 22, 2020

Written by: Niv Schwartz and Jonathan Levit The third session of the 13th National People’s Congress (NPC) opened at the Great Hall of the People in Beijing on May 22, 2020. The Premier of the NPC acknowledged that China’s economy faces “difficult factors” and “uncertainties” due to the novel coronavirus,…
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