Tag: Business in China

“Wanghong” Celebrities Takeover Your Marketing Campaign

Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly of traditional media and their marketing potential is exceptional, seeing as they have thousands of followers who awaits their every social media’s post.

What is GuoChao and why you should learn about it

GuoChao is a well know marketing tactic in China that capitalizes on nationalism and Chinese culture. Read more to find out how companies implement this marketing strategy in the Chinese market.n order to better succeed in the Chinese market, a full understanding of the GuoChao trend is required.

China Parliament Annual Meeting Analysis

Discover the best excerpts from the 2020 China Government Work Report. This highly important meeting each year outlines the goals and wishes of the government and is broken down into actionable steps for the benefit for the citizens of.The third session of the 13th National People’s Congress (NPC) opened at the Great Hall of the People in Beijing on May 22, 2020.