Tag: China

“Wanghong” Celebrities Takeover Your Marketing Campaign

August 17, 2020

Written by Niv Schwartz & Rona Yakir Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly…
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Chinese Livestreaming – When Influencers Become Top Sellers

August 10, 2020

Written by Niv Schwartz & Svetlana Konovich Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to…
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