Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly of traditional media and their marketing potential is exceptional, seeing as they have thousands of followers who awaits their every social media’s post.
Latest live streaming E-commerce trend (电商直播) consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to interact directly with the product’s owner or representative.