Tag: Chinese

“Wanghong” Celebrities Takeover Your Marketing Campaign

Wanghong (网红) means “internet celebrity” in Chinese. It refers to professionals who use their popularity as a mean to spread among their fan base purchase goods or services that they themselves tried out and approved of. These internet celebrities have broken the monopoly of traditional media and their marketing potential is exceptional, seeing as they have thousands of followers who awaits their every social media’s post.