Tag: KOL

Chinese Livestreaming – When Influencers Become Top Sellers

August 10, 2020

Written by Niv Schwartz & Svetlana Konovich Latest live streaming E-commerce trend (电商直播)  consists of an online, live platform dedicated for digital marketing and sales. Known livestream platforms include Douyu (斗鱼) and Kuaishou (快手). This trend, A new version of what used to be TV shopping, enables the consumer to…
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