It may be daunting to enter a foreign market after only experiencing business in the United States. Lack of knowledge and potential instability in markets abroad can make expansion seem like an impossible task that has too much of a risk to undertake. Additionally, due to Covid-19, markets and businesses struggled to stay afloat. However, thanks to the vaccine, the market will reopen and lead to economic growth.
At Xinergy Global, we undertake the research and exploratory work for the market your company wants to operate in and prepare feasible entry plan proposals. Working with Xinergy to develop a strategy together mitigates the risk of undertaking foreign operations by presenting local insight into the challenges that your company may face before spending development capital. At Xinergy, we have developed our proven methodology of market entry and are abundantly equipped to help your company expand and grow in emerging markets. We discuss below ten U.S. companies that recently expanded and established global operations.
13 Companies in the USA with Operations Recently Established Globally
Winmark Corp – Created in 1988 and based in Minnesota, Winmark Corp is a company that specializes in buying and selling used goods. The goods include clothing, sports gear, toys, C.D.s and video games. This company has stores throughout the United States and is considering expanding its operations globally. It is looking to expand its market to India and China due to their large population and need for more consumer options. Winmark Corp is currently worth over 600 million dollars and has 107 employees. It is set to continue growing and expanding. The perfect resale market could do very well in Asia and other developing markets.
Observe A.I. – Founded in 2017 and based in Texas, Observe A.I. is a company that transcribes and predicts customer conversations and reviews. It then evaluates employees and agents, and shows employees what they should fix. Many companies like J.K. Moving service and National Debt Relief have contracts with Observe A.I. This exciting company has the ability to grow in any part of the world. Its services include customer service feedback, employee feedback, and training recommendations such as communicating and working as a team. This company is very relevant to the markets in China and India because customers can review consumers’ clients and give feedback.
ButtonWallet – Established in 2018 and based in California, Button Wallet is a messenger-based software solution for trading and buying digital assets. A client-side application based on Telegram, Button Wallet is using Telegram messenger. Button focuses on optimizing usability and security for users looking to split the finances of shared experiences with friends by encrypting all communication and transactions. ButtonWallet users can trade BTC, ETH, LTC, BCH, ETC, Waves (XLM), and ERC-20 tokens. ButtonWallet is used in numerous countries but still has not made it to a developing market. According to Cloudways, it is projected to be an industry leader. It is currently not available in India or UAE and there are no talks about global expansion. However, it would be very useful in the Asian market as a form of currency.
Porch Services – Created in 2013 and based in Washington, Porch Services is a home contractor marketplace for homeowners to find high-quality professionals to help with home remodeling and home services. Porch helps find quality plumbers at a lower rate by using their app-based service. Their services include HireAHelper, Palm-Tech, iRoofing, and Elite Insurance Group. It is a universal app with limited competition in the international field. It could be expanded to Asian and African markets due to their growing need for infrastructure.
Whoop – Founded in 2011 and based in Massachusetts, Whoop is a technology and data analytics company for performance optimization. It develops a performance optimization system. The company provides athletes, coaches, and trainers with an understanding of strain and recovery to balance training, reduce injuries, and predict performance. Whoop Performance has helped athletes sleep better, lower their heart rate, and has led to better recovery from travel. Non-athletes can use Whoop as well. The market for sports recovery is still growing and is expected to reach 7.5 billion in 2025. According to top market experts, the Asian market is the main reason for the significant spike in revenue because of the growing number of children participating in sports.
SoLo Funds – Founded in 2015 and based in California, SoLo Funds is a company that develops and provides a lending exchange platform. The platform connects lenders and borrowers for short-term, affordable loans. These loans are small, short-term loans. More than half of Americans live paycheck to paycheck. This app allows Americans to help fill the gap until their next paycheck. This model can be adopted worldwide and used by both small and large businesses for emergency funds. Loans may be used to cover things like basic household needs or cash to cover a business.
Kaia Health – Created in 2016 and based in New York, Kaia Health is a digital therapeutics company that creates treatments for a range of disorders. It develops a platform that offers individualized exercise plans, mindful pain reduction, comprehensive back pain education, and personalized help from coaching staff. It has 184 employees. Kaia Health is effective at giving cost-saving therapy for a lower price. Kaia Health would be excellent for the South- East Asian Market (such as India, Japan, and China) because of its easily accessible app and low-cost services.
AirGarage – Established in 2017 and based in California, AirGarage develops an API for physical space. It provides software that helps clients gain income by renting out unused parking space. This is very effective model because this model can be used in any country. This would lead to a large market in India and China because of their population size. The population in India is expected to continue to increase, leading to more travel and thus leading to the greater need for parking spaces. This company in the United States has seen a growth of over 4% over the last year.
Cohesity – Founded in 2013 and based in California, Cohesity is a company that develops a web-scale hyper-converged platform. It offers data protection, consolidates file and object services, provides access to test copies, and performs in-place search and analytics. Cohesity has partnered with Microsoft, Amazon, Cisco, Google, and VMware. They are a growing company with over 200 million in revenue. Currently, they are expanding to Asia and Xinergy can be a great help to them with our knowledge of the local market.
GitLab – Established in 2011 and based in California, GitLab is a company that provides a DevOps platform for software development lifecycle. It enables portfolio planning and management through stories, programs, and milestones to organize and track progress. GitLab allows teams to design, develop, and manage code and project data from a single control point. As such, companies can manage their teams more effectively and control how their employees work their time. GitLab partners include Google, Amazon, HashiCorp, and IBM. Gitlab is expected to receive lage partnerships in the future. Gitlab is a developing company with a big future in the Asian market.
Uplevel – Founded in 2001 and based in Washington, Uplevel is a company that develops an engineering effectiveness platform intended for engineering teams to track productivity. It leverages machine learning and organizational science to cause behavior change with insights, coaching, and actions integrated into daily workflow based on data from multiple tools. Several companies, including Red Ventures, have used Uplevel. This model can be used by any company and helps companies grow by streamlining time management and optomizing productivity.
Legalpad – Created in 2017 and based in Washington, Legalpad is a company that helps startups apply for work visas. It pairs software with human support to connect global talent with an opportunity to work abroad. Legalpad is pairing smart software with human backing and allows people to apply for a work visa anywherein the world. Their model can be used to help adapt to other countries’ work visa programs. Their system is very cost-effective and 83% faster than the traditional route. Adapting their approach to developing countries would allow a more significant amount of work visas and other legal paperwork to be handled more quickly, saving companies time and money.
OwnBackup – Founded in 2015 and based in New Jersey, OwnBackup is a company developing solutions that provide built-in protection against data loss and corruption. It protects the cloud data that companies rely on. Their core values are focused in trust, hard work, responsibility, and transparency. They currently operate with several big companies by providing data and protection services. Their partners include Amazon and Salesforc and they have offices in Israel and Australia. Xinergy can help them grow in the Asian market, including India and China. They are projected to continue growing.
Overall, Xinergy Global sees that companies in the United States should look to grow in emerging markets. These markets include China, Brazil, India, and Japan. These markets are expected to quickly bounce back from the Covid-19 pandemic. This is because of a global commitment to distribute the vaccine. Xinergy projects that the market trend will be perfect for companies who wish to enter emerging markets. To receive more analysis on emerging markets, please contact us today.
Interested in partnering establish Indian operations with our own resources can you help to find a company thst wants to establish market presence in India please?
How did Kaia Health enter into the foreign market of China? Was it through exporting, franchising, or joint ventures?